Digital self: 5 steps to a better online reputation!
A blog post here, a Facebook photo there; we leave traces on the internet, whether we want to or not. But no need to panic! With an appropriate online reputation you can use this development to your advantage. With our systematic Online Facelift, you can improve your personal brand on the internet in only 5 steps.
"Reputation is like fine china: Once broken it's very hard to repair."(Abraham Lincoln)
Forgetting is (nearly) impossible: Everything we do on the internet is not so easy to delete from it. Before starting an application, you should therefore carefully examine your online identity. After all, 47 percent of HR Managers check the social media accounts of the candidate before an interview, according to a study by saferinternet.at
Step 1: Ego googling - my digital SELF on the internet.
What can one find out about me on google and similar search engines? The first thing to do in order to answer this question is to sign out of your Google account (if you have one). Google provides personalised search result that match your profile. In order therefore not to falsify the search result, log yourself out.
Now search for your first and surname in speechmarks, outside of the speechmarks you can add more specific information such as "Max Mustermann" Vienna. Then make a list of all accounts, social networks and communities where information about you appears.
Tip: Concentrate on the search results on the first page - 93 percent of searchers focus on the first 10 search results.
Instead of Google you can also use person search engines (e.g. yasni, yourtraces.com) which will show your digital footprint.
Step 2: Personal brand
The Online Facelift can begin. Decide on a strategy that you feel most comfortable with. Would you like to become "invisible", so that as few search results as possible come up about you? Or do you want to collect brownie points in the application process and potentially compare favourably to other candidates? We recommend: showcase your talent and your skill and put your information into a positive light."
Bad Results Can Happen to Good People
Does this sentence apply to you? In order to eliminate negative search results as far as possible, contact the administrator of the relevant website and ask them to delete the search result. It is best to completely revise a page; then Google is more likely to show the new page.
You should also delete unnecessary registrations or try to push negative search results down in the listing as far as possible. It is difficult to get Google to delete a page, but not impossible. Applications can at least be filed for deletion of content.
Here is a selection of methods for the positive search results about you to predominate.
Step 3: create a profile and positively influence search results
- XING and LinkedIn: These business networks are ideal in order to present oneself in a job-relevant context. Well curated profiles make a professional impression on HR Managers. Groups and status updates that are thematically relevant additionally underline your competence. Create networks and use Xing and LinkedIn actively for your job search!
- Twitter: You can also build up expertise on job-relevant topics and pass them on.
- Google Plus: Using the URL www.google.com/profiles/me, you can edit the Google search results about you and even positively influence them. You can find out more about this here.
- Blog comments: Leave meaningful comments on job-relevant topics. On blogsearch.google.com you can find blogs that are relevant to the topic. But do not forget to give your own name when leaving comments.
- Guest articles on blogs: Many blogs are desperately search for writers. Put together a guest contribution and promote your area of expertise.
Upload useful content: Upload seminars, undergraduate or Masters papers to grin.de, for example (this is also listed on Amazon).
- Images: In order to best use Google Image Search, you can also use Flickr, Pinterest or Instagram in addition to Google+, Xing and LinkedIn. Publish positive photos on your account that will support your personal brand.
Step 4: own website instead of CV
Particularly for web developers or designers it makes sense to create you own web presence with your work. Nowadays however anyone can create a website about themselves without too much effort, without needing specialist technical knowledge to do so. Tools such as visualcv.com or about.me allow you to create a personal website in a few minutes, with a CV, links to projects and other work.
Step 5 – check social media profiles
Social networks are constantly changing something about their privacy settings. Before starting an application it is therefore worthwhile to carefully check your own profiles.
Of course it is not necessary to delete all personal information on the internet. It is not a disadvantage to present your personality; on the employment market, individualism is more important now than it ever has been. You do after all want to be accepted by your new employer as you really are.
Turn the tables: google your boss
You too can use the internet to do some research before an interview. Google your future boss or take a look at the Glassdoor ratings of your desired employer.