We are recruiting: The new brand of epunkt
Generation Y makes new methods in recruiting necessary
Human resources consultation was yesterday – we are recruiting! After 15 years, with this statement, epunkt creates a realignment and responds to changes in the job market. Real talent is rare. The Generation Y changes the work environment and its values. As an innovative company, epunkt wants to set new standards as an example in recruiting and makes this apparent with a new brand identity.
This year, epunkt celebrates its 15-year anniversary. The company can look back on successful development to one of the largest players in the human resources consultation sector in Austria - but the owner and Director, Daniel Marwan prefers to look into the future. "We have a new market reality, where good candidates can pick their jobs. In addition, the digitalization and change in values in the work environment make new methods necessary in recruiting", says Marwan. epunkt deals intensively with these developments and over a year ago, has anchored a new vision with the motto "We are the model in recruiting" in the company.
From market leader to model
"As recruiters we know – our staff forms the foundation of our success. Therefore, we would like to decide together with our staff, how epunkt 2020 should be positioned", says Daniel Marwan. The measures for development to model were therefore developed jointly with the epunkt staff. After a kick-off event in which the new vision was presented, the employees could themselves voluntarily apply, in order to actively play a role here. Due to the positive response, finally, almost the entire company was represented in Yspertal in Lower Austria, where in two days, in different project groups, they intensively worked on new methods in recruiting. These changes are apparent by a new brand identity.
New brand places candidates in focus
In times of shortage in skills, ageing society and the mega trend individualisation, the thesis is as simple as obvious: Those who pay attention to the needs of the candidate credibly, will address them successfully. Therefore, epunkt places the candidate and their wishes in the focus of the communication.
The Generation Y characterises the work environment like no other generation: Having grown up in abundance and with a lot of freedom, they are looking for meaning in the job, on which they spend the majority of their day. A shift in values accompanies the Generation Y that rethinks the working life and also shifts the focus for the older generations - and namely, away from the classical symbol of success and affluence towards a working concept that is compatible individually with the wishes, plans and ethical ideas of individuals.
From jobs perspective. From status purpose. Happiness is more important than money: Human Resource is reinvented as an individual and requires a new corporate culture.
epunkt clarifies in the brand communication to recognise this shift in values and to react to it. The brand conveys a new self-perception and its role-model effect on recruiting.
New claims: We are recruiting
A term recruiting that is avoided with pleasure in the HR-sector obtains a new positive quality through epunkt. "To recruit" translates to "anwerben / werben" (recruit) – just the same, epunkt understands its trade. The company spares no effort to recruit top-candidates for companies. The brand claim "We are recruiting" expresses self-confidence and at the same time, raises epunkt's claim to quality leadership in the market.
The new epunkt logo comprises a stylised e in a red dot and lettering in lower-case. Matching the two other brands of epunkt – eRecruiter and Talentor - seamlessly.
The imagery places the candidate in focus and portrays him without showcasing the candidate. The imagery should convey a distinct personality far from advertising messages, respect the thoughts and feeling of the portrayed person and make it tangible. The handwriting on the images quotes the personal wishes of the candidate and at the same time, is a highly recognisable stylistic element in the new epunkt design.
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